The First Spouses Campaign is an initiative by the Safe America Foundation to involve First Families throughout the United States and its territories in encouraging emergency preparedness.

Campaign Goals:

  • Establish First Spouses as preparedness role models in their states
  • Educate the public on the Foundation’s “Text First. Talk Second” message  - using texting for non-critical communications after an emergency or disaster

In order to help promote its preparedness programming, Safe America recognized it would be helpful to create a visible leadership team that might espouse the virtue of disaster readiness.

It was concluded that Governors’ Spouses – collectively known as ‘First Spouses’ – might be a good group to turn to for program visibility and support.

While First Spouses play many different roles in the lives of their citizens, they almost universally serve as the rallying point for addressing topics without having a partisan sub-context attached to their message.

We have used this unique ability to advance the visibility and importance of safety via Be Safe America.

The larger objective is to feature First Spouses as logical advocates toward safer communities as well as greater self-reliance by their state’s citizens.

Championed initially in 2010 by former First Lady of West Virginia, Gayle Manchin, the program has grown to include support from First Spouses in over 35 states/territories, from Maine to Alaska.


Is your state in?

This map illustrates the states in which First Spouses are currently in this effort.