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First Spouses Campaign

The First Spouses Campaign is an initiative by the Safe America Foundation to involve First Families throughout the United States and its territories in encouraging emergency preparedness with their citizens.

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Campaign Goals:

  • Establish First Spouses as preparedness role models in their states
  • Educate the public on the Foundation’s “Text First. Talk Second” message  - using texting for non-critical communications after an emergency or disaster

The Safe America Foundation developed the First Spouses Campaign, as part of its 'BE Safe America' disaster preparedness program. The Foundation sought to work with Governors Spouses, (known collectively as First Spouses), across the country, to promote disaster readiness to all Americans. 

First Spouses play many different roles in the lives of their citizens and they are able to address topics without having a partisan sub-context attached to their message.They are logical advocates for building safer communities as well as encouraging greater self-reliance by their state's citizens.

Championed initially by former First Lady of West Virginia, Gayle Manchin, in 2010, the program has grown to include support and participation from First Spouses in over 35 states/territories, from Maine to Alaska.

Is your state in?

This map illustrates the states in which First Spouses are currently in this effort.