Mission & History

Our Organization

The Safe America FoundationTM is a 501(c)(3) non-profit licensed by the state of Georgia. Chartered in 1994, with headquarters in Marietta, Georgia, the foundation partners with corporate, governmental, public and private sector organizations, and other nonprofits to improve the safety awareness and preparedness of Americans nationwide.

Our Mission

  • To distribute information, develop and facilitate programming, and support businesses and products with a focus on emerging health and safety issues at home, work and play.
  • To partner with civic organizations, government and corporations combining collective knowledge and skills to address emerging health and safety issues to promote a Safer AmericaTM.

Our Focus

The Safe America Foundation has roots in injury prevention when, in 1992, the Travelers Foundation underwrote a $1 million campaign to counter a significant increase in infant fatalities in car crashes.
While always remaining committed to the issues of injury prevention, the Foundation focused additional effort in another direction in 2001. Preparedness for a national catastrophe, whether manmade or natural, took on new meaning after 9/11, and the foundation responded.

Program Development and Accomplishments

Goals and Results

1. To create meaningful educational initiatives-including media campaigns-reaching adults and youth to modify harmful behavior and insure life-long wellness

  • Awarded $1 million to develop a three-year "Operation Baby Buckle" campaign by Travelers Group Foundation (1992-95)
  • Won $1.9 Million in grants from General Motors for distribution of child car seats
  • Selected to assist National Boating Safety Council in reviving its $1 million Boat Smart from the Start campaign in 1998
  • Developed a three-year, national Safe America Month campaign with WalMart reaching over 90 million Americans in 2700 stores
  • Created one of the first Internet safety campaigns with MTV Interactive Networks
  • Created one of America's first "countering terrorism" brochures with Lowe's Home Safety Council and distributed nationally to 750 stores in December, 2001

2. To assist for-profit companies in the creation of meaningful cause-related marketing and evaluation of their existing initiatives

  • Selected by Verizon Wireless to advise on the development of a cell phone safety program for teens
  • Chosen by Delta Air Lines to develop the WORLDSAFE® travel safety program which includes advertising and collateral development
  • Assigned to "test market" driver's education enhancement campaign by the Ford Motor Company during the 2001-02 school year

3. To consider the means of incorporating "safety" as a component in a corporation's marketing and altruistic plans

  • Worked with Hanna-Barbera Studios (a unit of AOL/Time Warner) in creating safety programming featuring Johnny Quest and The Flintstones
  • Granted funds by Holiday Inn to "theme" a Tournament of Roses float on safety and developed a three-year partnership honoring young safety heroes
  • Worked with Publix Super Markets on the Safest Kid in Georgia youth safety initiative
  • Written over 30 reports, proposals and briefs to assist companies (i.e., Coors, UPS, Cosco, Excite@Home) in building cause-related marketing programs

4. To distribute safety products to disadvantaged children and families

  • Distributed over 130,000 safety products across America since 1992
  • Chosen by the National Safety Council to create a 50-state distribution plan for 30,000 car seats and involved over 500 local partners

5. To work with government and other non-profits-nationally and locally-to enhance the field of injury prevention

  • Selected by International Window Film Association (IWFA) to assist in creating a national awareness campaign for the safety value of window film
  • Chosen as a partner of the CDC's Safe USA Council and assist in the first national conference on injury prevention
  • Recruited to head the local Safe Communities program of the Georgia Office of Highway Safety
  • Invited to serve on Nickelodeon's national Big Help Youth Council from 1996-99
  • Collaborated with the Elevator Escalator Safety Foundation to create a new safety awareness and emergency preparedness campaign in the wake of September 11th